Pros And Cons Of Tinder In 2016: 4 Years Of Swipe

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The Tinder is a location-based mobile dating application which is used for dating and social discovery using Facebook. Tinder increases the communication between the users interested in each other allowing them to chat. But it is mainly used by those who are looking for free sex dating in their area.

Launched in 2012, the Tinder was registering about 1 billion “swipes” per day by 2014. The Tinder was among the very first apps to introduce the “swipe” feature where the user chooses between the photos of other users by using a swiping motion. The swipe to the right is for potentially good matches and the swipe motion to the left is used to move from one photo to the next.

Tinder acquired the messaging company Chill in 2015.


Founding of Tinder, 2012-2013

The Tinder was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Whitney Wolfe, Dinesh Moorjani, and Chris Gylczynski while some of the sources state that the number of founders is restricted to 3 which are Sean Rad, Jonathan Badeen and Justin Mateen though this information is disputed. Putting aside the number of founders, Mateen and Rad had known each other since they were 14. The two friends attended the University of Southern California together and chose the Internet Entrepreneurship field. Rad mentioned that he has observed that a person will feel more comfortable to approach somebody if he or she aware of the fact that they want him or her to approach them. Rad’s observation became the impetus for the Tinder. He came to believe that a “double opt-in” system could potentially reduce this stress. He also stated that Tinder filled the gap in the social sites by allowing its users to meet strangers rather than allowing them to connect with people they knew.

After its creation, the Tinder was seeded at a lot of college campuses and was expanded to other colleges as well and won the Crunchie Award for “Best New Startup of 2013” from the TechCrunch. By May 2013, Tinder was counted among the top 25 social networking applications available. These rankings were based on the number of users and their frequency of use. Initially, the Tinder used the click function instead of the swiping motion. The users would either click on a green “heart” or a red “oXo” to either select current photo or move to the next.


In October 2015, Tinder was producing about 12 million matches every day by processing more than 1 billion swipes per day. The average time spent by a user was about 90 minutes per day. The English lexicon welcomed the term “Tinder dates” which referred to the meeting of two users in real world their successful match was made. By introducing the “swipe function” in replacement of their clicking function, Tinder became the very first “swipe app”, a term used to describe many applications which the swiping to control the content the users see. The swipe is now in use by different other software and companies. “Rewinding” is another feature first introduced by apps which allowed its users to go back to rejected profiles if they feel they made a mistake.

Tinder Moments

On 1st of October, 2015, Tinder introduced a new feature on the global scale. This new feature was called Super Like. Initially, liking someone gave them an anonymous indication that you are interested in them. By Super Liking a specific user, they are notified that you are interested in them making the users three times as likely to find a match.

Tinder, Verified Profiles and Wait Campaign

Tinder is the dating application that came out of the blue and completely dominated the dating business in UK. Now it seems that Tinder is even teaming up with National Health Service.

So what’s the big fuss about Tinder? Every person who is single has an account there and even those who are leading a happy coupled life are there helping their friends to find a partner among the thousands of attractive and not so attractive potential matches. No matter what the reason, everyone is using it. Nobody can probably avoid it.

A new survey has revealed that the Tinder has over 50 million active users who spend an average time of 90 minutes per day, checking their accounts 11 times a day. These figures include celebrities as well. Tinder has introduced the verified profiles for notable public personalities and figures, celebrities and athletes, a feature similar to Facebook and Twitter.

Another effort of the Tinder is to spread awareness about organ donation among its users. To do that, Tinder has joined hands with NHS to launch The Wait Campaign. Three well known public figures, Made in Chelsea’s Jamie Laing, Olympic Gold medalist Jade Jones and Emmerdale’s Gemma Oaten, are leading faces of the campaign and Tinder has created bespoke profiles for each of these three personalities. If a user swiped right on any of these three profiles during two weeks in December 2015, a message popped up on their screen that read ‘If only it was that easy for those in need of a life-saving organ to find a match.’

The aim of this campaign is to get more young people on the NHS Organ Donor Register. In the last ten years in UK, more than 6000 people died waiting for an organ transplant operation. At the present, there are about 7000 people on the waiting list of the UK organ transplant.

Back to the dating business, here is everything you need to know about Tinder.

Initially, the more often use of Tinder for hooking up and casual sex. In its early days, Tinder often popped up in the search results based around the keywords like women looking for sex, teen dating sites, sex near me, sex tonight, I need sex now or looking for sex tonight. Tinder has revolved around such keywords during its early days because of its ability to find matches based on their proximity to that user. But now it seems that almost everyone is using this app.

How It Works

Here’s how this app works. It finds the location of its user using the GPS. After finding your location, it then uses the information from that user’s Facebook account to create their profile. Tinder does not make any posts on Facebook on behalf of its user so they don’t have to worry about that. The Tinder profile of a user is made up of the first name user, age, photos of user’s choice and any pages that specific user has liked on Facebook. Recently, Tinder has added a feature that lets a user share his or her education and occupation in his or her biodata so that user can see if he or she shares any common interest with potential matches.

Tinder then finds potential matches near that user’s position.  This search for potential matches can be filtered and narrowed down by filtering it with age and distance. After the potential matches are shown, the users can swipe right to like them or they can swipe left to move on to the next one. If someone, who was liked, likes back that user, it’s a match which means those users can start communication with each other by messaging.

Update Frequency of Tinder

Tinder is updated and improved on a regular basis. The most recent update in Tinder was the integration of Instagram into its free core offerings. This update enables the Tinder users to see the 34 most recent snaps from the Instagram accounts of their potential dates.  This feature is supposed to improve the matching potential and quality of the match of Tinder users by of  giving them a better idea of whether their potential date is right for them or not. Moreover, the Tinder has added a new algorithm which has provided Tinder with a new feature which will show its users the kind of matches it thinks are right up their alley. This feature calculates these matches based on the past swipes.

Pros and Cons of Tinder

So Tinder is pretty amazing app which can be used for to get free sex dating as well as getting a dating partner. It can even make you meet with those with whom you may spend the rest of your life. But as amazing as it is, it is neither perfect nor without any drawbacks. Tinder is an online dating application and like all other dating applications out there, it has some pros and cons.

So let’s pass the verdict on Tinder after seeing its pros and cons.


Pros of Tinder

  • The first and foremost advantage Tinder has over other dating apps out there is its quickness. Its users don’t have to be agonized over a profile for hours. They can be up and running in a minute or two.
  • Tinder “Like” system similar to the natural liking system of human beings. The users “Like” the people in a similar way they would in real life at a club or bar, which is deciding at the first glance whether they find them attractive or not. It’s a little shallow, but it is what everybody does on a night out.
  • The mutual friend function of Tinder brings the people with references. Say you’ve got 10 mutual Facebook friends with a match; chances are you could be on to a winner.
  • Another advantage Tinder has over other dating apps is that it is easy to use even when you are on the run. Tinder I designed for mobile users with a clear layout and simplicity of use.
  • The factor of embarrassment is limited to great extent in Tinder. If you simply “like” another user instead of “Super Like”, he or she will never know unless that user “likes” you too.
  • Unlike most of other dating apps, Tinder does not allow unsolicited emails. This means that only some you have “Liked” can initiate communications with you. So no more annoying messages from those you don’t hear from.
  • You could call it both a pro and a con of Tinder since the app is still very sex-focused. Most of users are those who are looking for free sex, majority of which are men. So it’s a great app for those who are looking for free local sex.

Cons of Tinder

  • You could call it both a pro and a con of Tinder since the app is still very sex-focused. Most of users are those who are looking for free sex, majority of which are men. So it might not an ideal app for those looking for serious relationship.
  • A recent survey has revealed that men, who are matched up, rarely initiate a conversation with their matches leaving them with not much but matches.
  • Tinder is fickle and demoralizing. The users can see the logging times of their matches. So you may have been messaging your match who might have been online 15 mins ago but ignored your messages. It’s disheartening to tell you the truth.
  • It could be a good aspect of Tinder or a bad one but Tinder is addictive like cigarettes or alcohol. May be more than that. You have been warned.





  • I Donate – Organ Donations

  • Huffpost Lifestyle – NHS Launch Organ Donor Campaign ‘Time To Sign’, Revealing Thousands Have Died Waiting For Transplants In Last Decade

  • Marie Claire – Tinder: The Online Dating App Everyone’s STILL Talking About

  • com – Dating With Tinder

  • The Globe and Mail – Everything you need to know about dating on Tinder

  • The Every Girl – What Tinder Taught Me About Dating and Humanity, Ok Just Dating

  • Look – Tinder: How This Online Dating App Works

  • PC Advisor – What is Tinder? How does Tinder work; Tinder FAQ

  • BuzzFeed – Facts You Probably Need To Know About Tinder


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