The paradox of online dating choice

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There is a real inherent beauty in online community dating sites ( let’s call it facebook for this example)

Connecting with singles near you via an online dating community has become easier than ever before. You can now communicate with like minded singles that are in similar situations from the comfort of your own home. 
You have the power to now sign up completely free of charge and sort through thousands of members, filtering by interest and sexual preference so that you find your perfect match. 
Of course it goes much future than this and real chemistry between two people is never certain. 
Online dating communities and sites do one thing better than anything else and that is to put like minded people in one area as well as give them the tools they need to communicate. 
A simple function on the outside but dig a little deeper and you will realise the amazing time saving tool that exists within any thriving dating community online.
Chatting occurring across time zones and countries simultaneously while new users join and old users leave. 
It really is a diverse meeting place for singles looking for connection. 
But dating sites are so more than just an interesting site with a bunch of profiles online, dating sites have become crucial connection hubs and unique meeting places.
Before the arrival of the internet era singles were more likely limited to very local opportunities with little thought into the potential for connection beyond their current situation and location.
However according to The Paradox of Choice – Why More Is Less is a 2004 book by Barry Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.
Can this be applied to the dating scene? Does having 3132 local singles near you scare you just a little? 
What if you choose the wrong cereal?
Did our fathers and grandfathers actually have it easy in that the local dance hall of 30 or so singles was about the only choice you had so make the most of it.
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